When checking out the new spring fashion lines in stores, most of us don't take the time to wonder exactly how the clothes got there. Who picked them? Why did they pick them? How do they relate to the store? These are questions most of us never even think to ask, but to women like Olivia Kim, these questions define who they are and what they do.
Olivia Kim has always been involved in fashion, but more recently and legendarily, she has "reinvented" herself at Nordstorm with a boutique that goes by the name of Pop-In @ Nordstrom. We of the fashion world know Nordstrom as a beautiful store that combines the best clothing, purses, makeup, and shoes from all of the most important designers in the world for us to wear and love forever, but Kim is taking that label and making it even larger. With Pop-In, Kim is able to open up a small boutique featuring new, game-changing designers every few weeks (at a different Nordstrom location each time).
Kim's Pop-In is perhaps the most effective way designers have ever had to show off their designs, even more so than fashion shows, which is what makes this story so fitting for this particular issue. Think about it: the people who go to fashion shows are very influential and fashion conscious. It is likely that they already know of all the new designers and have been exposed to their lines. However, people shopping at Nordstrom can be anything from a high-ranking fashion dictator to a young girl with just enough money to buy herself a new dress. This idea is taking these new, edgy designers and putting them right in the realm of the public. I can't imagine it not being a huge hit, which is apparently already is in 8 different cities across the nation.
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