The Power Issue 2014: Classic Pop

This article is about a new family-run fashion line in Chelsea, New York.  What I like about the way it is written is there is no introduction.  It literally just dives right into a quote from the business director of the brand, which by the way is called Trademark, and from there it describes the clothing and the environment of the store.  Apparently the business director, Louisa Burch, came from NYU (a.k.a. my dream school).  The author goes on to list a few other important things on the resumes of Burch and her sister Pookie, Trademark's creative director.  Very to the point; no unnecessary fluff.