In this April issue of Vogue, Emily Holt teaches her readers about the transformation of the workout ensemble. Brands such as Nike and Athleta are working to make sports/workout clothing more fashionably acceptable and "cute."
Most people may read this article and think, "What's the point?" Let's face it: no one exactly goes to the gym wearing their Sunday best. However, many women believe that feeling like you look good at the gym motivates you to work harder. It may be argued that looking bad motivates you to look better, but to each his own. I think these companies have a good idea at their feet. Which do you think is better, looking great at the gym, or going to the gym in ratty old clothing? Feel free to leave a comment with your own response.
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