I think I figured out the reason that Vogue isn't as popular of a magazine as it used to be. People of today like to be included in everything; they don't like secrets, they don't like mystery, and they sure as hell don't like the idea of having to really work hard and push for something. This magazine contains all of the above. That doesn't make it bad; it's the most exclusive and sophisticated magazine in the nation. Its purpose is to be sought after. The world today just doesn't consist of enough seekers at the moment.
A Flash article in this issue that struck my interest is about a small village in Switzerland called Gstaad. Artist Olympia Scarry and her boyfriend Neville Wakefield transformed the ski village into an art-centered hangout for A-listers to spend their time. It's filled with artwork, food, parties, and interesting displays such as igloos. It's an innovative getaway for exclusives.
Articles like these are part of the reason Vogue's reign has diminished a bit. Most people of today don't have the means or status to go away to the Swiss alpine village of Gstaad, so it is unlikely that they want to read about it. But good for Vogue for writing about it anyway.
Vogue has been known for its utter sophistication for 122 years based on articles just like these. Vogue tells us what's in and what's out. It tells us where to go, what to do, who to wear, and how to look. This is a magazine for the fashionably aware, and furthermore, for the dreamers. This article is for the dreamers. No matter how limited they may be these days, this magazine has always and will always belong to the dreamers.
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